The Catholic University of America

Liberty and Solidarity:
Living the Vocation to Business

Presented by The Napa Institute and The Catholic University of America School of Business and Economics

September 24 – 26, 2014

Brian Engelland, Ph.D.
Associate Dean and Professor of Marketing
School of Business and Economics
The Catholic University of America

EngellandDr. Brian Engelland, professor of marketing, joined the faculty in 2010 and brings considerable academic and professional experience to the School of Business and Economics. 

Engelland’s research focuses on issues in marketing management, measurement, and education. He has authored over seventy refereed publications and four books, won multiple teaching awards and been named as a fellow of the Marketing Management Association. His work has appeared in such journals as the Journal of the Academy of Marketing Science, Marketing Management Journal, Journal of Marketing Theory and Practice, Journal of Marketing Education, Marketing Education Review and the Journal of Business Research.

Prior to becoming an academic, he was a product development executive and served in a series of leadership positions for two Fortune 500 corporations. Afterward, he formed a marketing consulting agency and helped clients in England, Switzerland and the United States introduce successful new products.
Engelland holds a bachelor's degree from Purdue University, an MBA from the University of Cincinnati, and a doctorate from Southern Illinois University.  Before joining the faculty here, he served as marketing department head at Mississippi State University.  He and his wife Barbara are enthusiastic supporters of Catholic education.  All three of his children earned degrees from Catholic high schools and colleges. Their son is a CUA graduate and now professor of philosophy at a Catholic seminary, one daughter is a Catholic grade school teacher, and another daughter is a Carmelite cloistered nun. Engelland is a Fourth Degree Knight of Columbus, and a Knight Commander in the Equestrian Order of The Holy Sepulchre of Jerusalem. 

Research and Writing

Engelland, Brian, (2012) “Conflicting Views of Markets and Economic Justice: CST and the Development of CSR in the Marketing Discipline,” presented at the Eighth International Conference on Catholic Business Education, Dayton, Ohio, June 18-20, 2012. 

Engelland, Brian (2011), “Creating a Family-Centered Economy,” The Family in America: A Journal of Public Policy, Winter, 2011, 80-86, 2011. 

Martin, William, Brian Engelland and Joel Collier (2011), “Assessing the Impact of Acquiescence Response Bias on Marketing Data,” Marketing Management Journal, 21(1), 31-46.

Dugar, Kranti, Brian Engelland and Robert Moore (2010), “Exploring Corporate Social Responsibility, Product Recalls, Customer Satisfaction and Financial Performance in Publicly-Traded Firms,” 2010 Proceedings of the Society for Marketing Advances.

Engelland, Brian and Lindsay Vandervelde (2010), “Ensuring Safe Products for Consumers: A review of Corporate Social Responsibility and Government Safety Regulation,” in the Marketing Management Association 2010 Proceedings.

Poletti, Michael, Brian Engelland and Howard Ling (2010) “An Empirical Study of Declining Lead Times: Potential Ramifications on the Performance of Early Market Entrants,” Journal of Marketing Theory and Practice, 19(1), 27-38.

Watson, Stevie, Corliss Thornton and Brian Engelland, (2010) “Skin Color Shades in Advertising to Ethnic Audiences: The Case of African Americans,” Journal of Marketing Communication, 16(4), 185-201.

Poletti, Michael, Howard Ling and Brian Engelland (2008) “An Empirical Study of Launch Order Valuation Based Upon Stock Market Reaction,”Marketing Management Journal, 18(1), 1-13.

Barnes, Donald, Brian Engelland, Curtis Matherne, William Martin, Craig Orgeron, Kirk Ring, Greg Smith, and Zachary Williams (2008), “Developing a Psychometrically Sound Measure of Collegiate Teaching Proficiency,” College Student Journal, Vol. 42(1), 199-213.

This event is by invitation only