The Catholic University of America
Business and Economics Faculty

Gabriela Herrera-Gugiu – Director of Marketing

Herrera Gugiu

Gabriela Herrera-Gugiu has over 15 years experience in the marketing and public relations field. She has worked for several key firms including Deutsch LA, Hill & Knowlton, MAYA Advertising & Communications and Hirshorn Zuckerman Design Group managing advertising efforts for companies such as Volkswagen, T-Mobile, JBG Companies, U.S. Government agencies and non-profit organizations.

Herrera currently serves at the Director of Marketing for The Busch School of Business and Economics at the Catholic University of America. She is responsible for crafting strategy, optimizing, and overseeing all marketing activities for the School of Business. Her time at CUA began 4 years ago when she served as an adjunct professor in IEDM program. She currently co-teaches Digital Marketing and Grant Research & Writing for International Development.

Herrera has a masters’ degree in Public Relations and Corporate Communications from Georgetown University, an event management certificate from The George Washington University Business School and a B.A. in Political Science from The George Washington University.


In Her Words ...

Strong communication skills are the back bone to success in business, personal careers and philanthropy. A well-defined message and the right vehicles to disseminate that message is the only path forward. – Gabriela Herrera-Gugiu



Office: 309 McMahon Hall
The Catholic University of America
620 Michigan Ave.
Washington, D.C. 20064

Office hours: By appointment only.


  • IEDM 502 – Grant Writing and Research for International Development


M.A., Public Relations and Corporate Communications
Georgetown University

B.A., Event Management
George Washington University


Areas of Expertise

  • Branding
  • Grassroots marketing
  • Multi-cultural marketing
  • Market research