The Catholic University of America

CUA business students

The Undergraduate Major in

Marketing

This concentration prepares graduates to research consumer needs, develop products and services that satisfy those needs, and communicate benefits through effective promotions that stimulate demand. Marketing skills are necessary in most organizations, and our graduates assume exciting careers in some of the best companies in America. National surveys indicate that the salary growth rate for marketing graduates is the highest among all business disciplines.

What sets our marketing program apart are the small, discussion-oriented courses, the comprehensive understanding of Catholic social teaching as it applies to marketing, and faculty with practical and ethical experience in the corporate world.

Curriculum

Students majoring in marketing will complete the degree requirements for the Bachelor of Science in Business Administration (B.S.B.A.) in Marketing.

Major Requirements: To earn a Bachelor of Science in Business Administration (B.S.B.A.) in Marketeing students must complete 22 business and economics courses. This includes: 11 core courses (in introductory accounting, economics, management, business law, and ethics); 4 marketing concentration courses; 4 Math/Computer Science/Statistics courses; and 3 business and economics electives.

University Requirements: Students must also complete the core university requirements, specific to their major, in order to complete their degree. Marketing students are required to complete 18 courses in addition to their business and economics courses. These courses include: philosophy, theology, humanities, literature, writing and composition, and free electives.

> See detailed course list and suggested sequence of courses
 

Opportunities

Study Abroad: Students majoring in marketing are encouraged to broaden their educational experience by spending a semester studying abroad. The study abroad opportunity in Rome, Italy, is one particular location that is oriented towards business majors. The key to studying abroad while pursuing a Bachelor of Science in Business Administration, is to plan ahead. Schedule a meeting with your academic adviser, and also visit the CUAbroad office.

> For more information, visit the CUAbroad website.

Internships: An internship is a unique academic opportunity that allows students to step out of the classroom and gain real-world experience in a professional setting. Possibilities such as the U.S. Department of Commerce, Sirius XM Radio, and NBC Studios are all local internship opportunities that our marketing students have filled.

Read more about internship opportunities.

Minor Programs: Students majoring in marketing have a wide variety of minors available to them, including a sports management specialization offered through the School of Business and Economics. Marketing majors also may choose from disciplines offered across the University. Popular choices include: art, media studies, and modern languages. Students majoring in marketing may not minor in a business discipline.

> Full list of minors within the School of Arts & Sciences.

 

Career Development

In today’s competitive job market, gaining professional or internship experience during college is critical to finding employment upon graduation. Planning for and obtaining that experience should begin early in a student’s academic career. To educate and assist students in finding professional opportunities, we offer a career development program during the fall and spring semesters for freshmen, sophomores, juniors and seniors. 

Popular career paths for recent graduates with marketing major include marketing manager, advertising account executive, sales associate, public relations specialist, customer service representative, and project manager. 
 

Student Life

Organizations: The Business Professional Society is a student organization for those who wish to apply what they learn in the classroom to the outside world. Through BPS, students are exposed to simulation exercises, trips to local D.C. business organizations, and a network of friends who also wish to expand their knowledge in business.

Community: One of the many advantages of pursuing a degree from a small university is the close community that is formed among students and professors. Students are supported within the School of Business and Economics by their classmates, which creates an atmosphere of mutual success, rather than unwelcoming competition. Instructors are available for one-on-one help during office hours, and often mentor their students throughout their college and professional careers.

> Visit the Business and Economics Student Life page. 


Student Profile

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CUA is a university with prestigious academic standing, great surrounding environment, phenomenal student organizations, and a fun social atmosphere.Eric Hrynczyszyn

 

Marketing Faculty

Andrew Abela
Associate Professor of Marketing

Brian Engelland
Professor of Marketing

Paul Radich
Clinical Professor of Marketing

Jack Yoest
Clinical Professor

> Main Faculty Page

 

Come Visit Us

Campus tours: We invite you and your family to visit our campus in the heart of Washington, D.C.

See Admissions for the open house schedule or to request information.

Find out about tuition, fees, and financial aid.

The School of Business and Economics welcomes inquiries from prospective undergraduate majors. Please contact the Busch Advising Suite at sbe-advising@cua.edu for more information about our programs