The Catholic University of America
Business and Economics Faculty

Beatriz Lopez Bonetti – Public Relations Director

Lopez BonettiBeatriz Lopez Bonetti is Director of Public Relations for the Busch School of Business and Economics at The Catholic University of America. She is also the Media Fellow for The Institute for Human Ecology.

She joined Catholic University in 2011 to launch the M.A. degree in Integral Economic Development Management, providing leadership and direction as Program Director.

Mrs. Lopez started her career in Logistics managing production and export sales within the Mills and Cardboard Division of Smurfit-Kappa Venezuela to clients from North, Central and South America, and the Caribbean. She then managed shipment logistics for the Latin American market for the Smurfit Kappa Group. Mrs. Lopez also specializes in marketing research and has conducted qualitative and quantitative tests and statistical analysis to identify product appeal, customer content preference and consumer behavior for use in company product and market strategy development for Nielsen Media Research, Telefonica and the Real State Chamber of Venezuela. She has directed and executed marketing research, strategic planning, budgeting and monetary goals for a start-up organization which led to the development of breakthrough technology seeking protection of families from harmful media. She managed relationships with national membership organizations including family, religious and civic groups using the collected market data to execute integrated communications and outreach plans to ensure strategic communications with their audiences. Additionally, she has collaborated on the writing and design of corporate communications that helped raise nearly $4 million in investment capital. She lives in Maryland with her husband, and four young children.

Research, Writing and Presentations

Journal of the American Academy of Pediatrics (2010). Parents Rate the Ratings: Parents evaluate media ratings a decade after the introduction of television ratings.

Nielsen Media Research, Tampa, FL (2007). Quantitative and qualitative research, data analysis and design of an innovative, customized and integrated solution to prepare clients for the Digital TV transition.

Movistar Telefonica, (formerly known as Telcel BellSouth), Caracas, Venezuela (2001-2004).
1. Segmentation research for the Venezuelan telecommunications market.
2. National distribution strategy design for prepaid phone cards market.
 


In Her Words ...

Teaching Market Research in an International Development graduate program is truly unique because I bring a different, rigorous, but creative approach by incorporating techniques used for product design, consumer satisfaction, and consumer behavior to the field of economics, in order to seek a real integral approach to development. – Beatriz Lopez

 

Contact

Office: 300 McMahon Hall
The Catholic University of America
620 Michigan Ave.
Washington, D.C. 20064

Office hours: By appointment.

Phone: 202-319-5881

E-mail: lopezbe@cua.edu
 

Education

M.S., Marketing
Johns Hopkins University

B.B.A., Business Administration
Universidad Tecnologica del Centro

 

Areas of Expertise

  • Market research
  • Marketing and Communications
  • Operations Management